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REAL ASSETS
Seniors Housing
More than any HMC strategy, Seniors Housing exemplifies a core truth about our firm: It’s not just
business, it’s personal. And while our team has led more than $2 billion in seniors housing transactions,
we’re driven first by a deep sense of responsibility to the men and women living in our communities.
T here is simply a higher social mandate to what In addition to the resident loyalty our Seniors Housing team has
we do,” says Managing Director Brian Landrum.
maintained over the years, the market itself offers investors an
“Everyone on the team is passionate about the
attractive quality: It’s virtually recession-proof. “In 2008, while
nearly everyone else in real estate was slashing rates, we were
quality of care we deliver and in enriching our
residents’ lives.”
increase rates only when we need to cover higher operating costs,
which our residents understand.”
It’s a mandate that works perfectly with our investing and able to increase rates 1 to 2%.” That said, Landrum notes, “We
management approach: Our target is best-in-class operators
and assets (primarily independent living, assisted living and Success in Seniors Housing, Landrum concludes, comes from
memory care communities) in attractive submarkets, and our being process-oriented, not outcome-oriented. “If you have the
focus is on improving the quality of properties, staffs and services. right processes in place, the outcome will take care of itself.”
“For residents in our target demographics, price is not a significant
factor. It’s all about quality. Because of our approach, we have
absolute minimal resident turnover. It’s also why, in every market
where we operate, we enjoy exceptional word of mouth referral rates
from residents — which is the industry’s single most important
marketing channel.”
$367 Million 30
Assets Under Management, including Seniors Housing Communities in Thirteen States
Co-Investment Funds
16.4%
Fund I, Net Internal Rate of Return
15