HGP – Netsertive Sets up Next Growth Phase with Two New Executive Roles
David Logan Joins to Lead Product Innovation and Debbie Edmondson Promoted to VP of Team Development on the Heels of Recent $24 Million Investment
RESEARCH TRIANGLE REGION, N.C.–(BUSINESS WIRE)–Netsertive, a digital marketing intelligence company that enables brands and their local channel partners with turnkey, co-op compliant digital marketing capabilities, bringing them together to win local customers, today announced that David Logan has joined the company as SVP of Products and Debbie Edmondson has been promoted to VP, Team Development. Both roles will support the company’s continued, rapid growth.
“We’re fortunate to have these two incredible people joining our leadership team as we focus on further empowering brands and local businesses to execute collaborative marketing locally, at scale,” said Brendan Morrissey, CEO and co-founder of Netsertive. “Our vision has always been to provide an end-to-end solution that mirrors the process that brands and their retail networks actually follow to market locally. Dave and Debbie add considerable firepower to our team in leveraging the right technology and the right people so we can maintain a leadership position in pursuit of this vision.”
With over 25 years of experience, including executive roles in product, technology and marketing at companies like Aruba Networks, Ruckus Wireless and Vidder, Inc., Logan will drive the development of the company’s industry-leading marketing technology suite.
“The digital marketing landscape is saturated with feature-focused technologies that don’t address marketers’ need for a complete end-to-end solution,” said Logan. “Netsertive has a unique opportunity to provide brands with the right blend of technology enablement and services to help them create, fund and execute digital channel marketing programs in a way that measures performance, predicts outcomes and enables local network partners’ success.”
Edmondson will oversee the company’s human resource functions, training and related growth initiatives, leveraging her 25 years of professional human resources experience to support Netsertive’s people and talent strategies. Previously Netsertive’s Sr. Leader of Team Development, Edmondson has held senior HR leadership roles in several high-growth technology companies, including ChannelAdvisor and Tangram Enterprise Solutions.
“It is exciting to help build a company in such a fast-moving industry,” said Edmondson. “My mission is to ensure we continue to add and enable exceptional professionals to build the business and take great care of clients throughout this next growth phase.”
According to BIA/Kelsey, U.S. local advertising revenues are projected to reach over $146 billion in 2016, and nine out of 10 retail purchases are expected to be made at local businesses by 2020, according to Forrester. Still, recent research by Netsertive and Borrell Associates show that over $14 billion in cooperative, or “co-op,” local marketing funds are left unredeemed each year as a result of brand-to-local program inefficiencies. Netsertive’s MarketWise™ for Brands and StreetWise™ for Local Businesses simplify complex co-op marketing programs by creating a collaborative workflow and scaling the local marketing execution. The company works with leading brands like Serta, Mazda, Xerox, Sony and others to automate and optimize the way they work with their local partner networks, maximizing marketing investments and capturing more local revenue.
Amidst recent industry consolidation, Netsertive has enjoyed stronger organic growth more so than any competitor in brand-to-local marketing technology and, most recently, was named a silver winner for Fastest-Growing Technology Company of the Year by the Stevie American Business Awards.
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