HGP – MapAnything Raises $33.1 Million Series B to Expand its Integrated Business “Where” Platform to Drive Location-Enhanced Productivity for Field Sales and Service
Charlotte, NC – February 2, 2017 – MapAnything, Inc., the “Where” company, today announced it has completed a $33.1 million Series B round of financing. The round was led by Columbus Nova and includes first time participation from ServiceNow Ventures. In addition, all previous investors participated in the Series B, including Greycroft Partners, Harbert Venture Partners, Salesforce Ventures and individual investors Michael Lazerow and former NBA commissioner David Stern. The financing follows last year’s Series A round of $7.3 million and brings the total investment to date to $40.4 million.
MapAnything develops a suite of “Where” apps that provide a visual mapping interface to Salesforce data for any business. With this added layer, a salesperson can spend less time planning their day and more time face to face with customers closing deals. For Service employees, they can now leverage location-based insights to serve more clients daily and automate key business processes. Instead of manually planning trips, they now get to focus on doing what they do best — capturing revenue and increasing the business’ bottom line.
“In your personal life, you use Google Maps, Waze, Yelp and a host of other tools to make your life more productive and efficient. We are doing the same thing, using the same location-centric approach, for your business life. The market potential for ‘Where’ business apps is limitless,” said John Stewart, CEO of MapAnything, Inc. “This round of funding will be instrumental in bringing us closer to our goal of being the world’s leading integrated business platform for ‘Where’ software.”
“Salesforce Ventures is committed to investing in technology that extends our offerings and makes our customers even more successful,” said John Somorjai, EVP of Corporate Development and Salesforce Ventures, Salesforce. “As a leading business platform for “Where” software, MapAnything is a great example of the amazing innovation and commitment to customer success that we’re seeing in the Salesforce ecosystem.”
In addition to its core platform, MapAnything will continue to invest in its IoT platform, MapAnything Live, which enables real-time tracking of IoT-enabled assets, telematics, and mobile devices. Salesforce users can view the devices on an interactive map and trigger workflow automation based on the device location or events.
ServiceNow Ventures is investing in MapAnything to bring mapping integration to the ServiceNow platform. ServiceNow helps organizations replace the manual work patterns of the past with intelligent workflows of the future across IT, customer service, HR and security. Many ServiceNow customers manage assets, devices and the deployment of field agents on the ServiceNow platform, and mapping will improve optimization and the company’s mission to deliver work at light speed.
“MapAnything’s technology platform provides value to companies of all sizes and is mission critical in many cases. We look forward to helping accelerate product development efforts and enhancing the company’s leadership position in location-based productivity Apps,” said Jason Epstein, managing partner at Columbus Nova.
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