HEGCF – Plenum subsidiary Nlocal sells to Publicar
Madrid, February 9, 2017. The Venture Capital fund Seaya Ventures has just announced the sale of nlocal -Plenummedia division specialised in digital marketing for SMEs- to Publicar Publicidad Multimedia, multinational dedicated to advertising and multimedia solutions and owner of páginas amarillas -present in 9 countries in Latin America.
nlocal is a technological platform of the group of companies Plenummedia, which operates in Spain, Mexico, the Dominican Republic, Colombia, Chile and Peru. It owns a portfolio of over 5,000 clients -SMEs-, providing them with digital marketing services. In addition, it is a fully automated tool to build up websites, SEO and social networks that includes call tracking and lead generation report.
Publicar will integrate the activities of nlocal in the 9 markets where it already has a presence (Colombia, Ecuador, Panama, Nicaragua, El Salvador, Guatemala, Chile, Peru and Argentina) and will offer its services to its entire customer base, composed of over 200,000 SMEs. Likewise, the managing director of Plenummedia, Juan Santana, will become the new CEO of Publicar.
The Plenummedia group will now focus on Relevant Traffic, the digital transformation and marketing consulting firm, working hand in hand with the major Spanish and Mexican companies. Relevant Traffic provides its clients with consulting services during the whole value chain (SEO, SEM, analytics, creativity, technology, reputation management, e-commerce, etc.). In the short term, Grupo Plenummedia will become Relevant Traffic Holding, one of the fastest-growing companies of its sector in Spain (its revenue growth forecast and Ebitda for this year is over 60%) and Latin America, with clients such as LG, Bankia, Aena, Barceló, Pullmantur, HEB and El Palacio de Hierro.
Julián García, current Executive Director, has been appointed CEO and one of his objectives is to open new offices in the region in the short term.
It is a company supported by SeayaVentures, and sells technology applied to digital marketing for SMEs and large companies. It focuses on helping companies with their digitalisation process, in order to increase the competitiveness and productivity of their online business. Plennumedia has offices in Spain (Madrid) and Mexico DF, where its more than 100 employees provide services to over 5,000 clients.
Colombian multinational with 59 years of experience and over 1,800 partners in Colombia, Ecuador, Panama, El Salvador, Guatemala, Nicaragua, Argentina, Peru and Chile, all highly committed to the good results of their clients and close to their needs. The company supports the development of small, medium and large enterprises in the region, improving their visibility and supporting their growth through the best combination possible of multimedia advertising media and digital tools, to make the most of the Internet. Our portfolio includes advertising services in telephone directories, sites such as paginasamarillas.com and www.ciudadguru.com, mobile applications, Publitags, digital solutions, design and development of websites, e-commerce, strategic services in social networks, digital agency, third parties’ products to increase digital traffic of SMEs businesses together with partners such as Google, chambers of commerce, UNE and ANIF.